script-writing

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---
name: script-writing
description: Use when writing scripts for Xiaohongshu videos, live streams, or carousel content, structuring narratives, creating engaging storylines, or planning content flow for maximum audience retention
---

# Script Writing (脚本撰写)

## Overview

Script writing is the art of planning and structuring Xiaohongshu video content, live streams, and carousel narratives to deliver engaging, valuable content that maintains viewer attention from start to finish, ensuring clear communication and maximum retention.

## When to Use

**Use when**:
- Creating video content (tutorials, vlogs, reviews)
- Planning live stream content and talking points
- Structuring carousel narratives (multi-slide story)
- Delivering educational or instructional content
- Creating sponsored content (brand requirements)
- Aiming for higher completion rates

**Do NOT use when**:
- Spontaneous, authentic content (script can feel forced)
- Behind-the-scenes or casual vlogs (natural is better)
- Short, simple content (overkill for quick tips)

## Core Pattern

**Before** (unscripted content):
```
❌ "Rambled, lost train of thought, forgot key points"
❌ "Video was 5 minutes but could have been 2 minutes"
❌ "Viewers dropped off at 30% (lost interest)"
❌ "Had to reshoot multiple times (forgot what to say)"
❌ "No clear structure, felt disorganized"
```

**After** (well-scripted content):
```
✅ "Clear structure: hook → value → CTA"
✅ "Concise: 2 minutes packed with value"
✅ "70% completion rate (vs 30% before)"
✅ "One take (knew exactly what to say)"
✅ "Viewer feedback: 'So clear and easy to follow!'"
✅ "Higher engagement: more saves and shares"
```

**5 Script Elements**:
1. **Hook** - Grab attention in first 3 seconds
2. **Structure** - Clear beginning, middle, end
3. **Value** - Deliver promised information
4. **Pacing** - Maintain engagement throughout
5. **CTA** - Clear call-to-action at end

## Quick Reference

| Content Type | Script Length | Structure | Focus |
|--------------|---------------|-----------|-------|
| **Short Video** (15-60s) | 100-300 words | Hook → 3 tips → CTA | Quick value, fast-paced |
| **Long Video** (1-3 min) | 300-800 words | Hook → Problem → Solution → CTA | Detailed explanation |
| **Tutorial** (2-5 min) | 500-1500 words | Intro → Steps → Tips → CTA | Educational, clear steps |
| **Live Stream** (30-60 min) | Outline + key points | Opening → Content → Q&A → Closing | Flexible, interactive |
| **Carousel** (5-10 slides) | 50-100 words/slide | Title → Story → Summary → CTA | Visual storytelling |

## Implementation

### Step 1: Define Content Objective

**Clarify Purpose Before Scripting**:
```
Content Objective Framework:

1. Identify Primary Goal
   Educational:
   - Teach a skill or concept
   - Explain how something works
   - Provide step-by-step guide

   Example: "Teach viewers how to build a skincare routine for dry skin"

   Entertaining:
   - Tell a story or experience
   - Share humor or relatable content
   - Create emotional connection

   Example: "Share my skincare journey and failures before finding what works"

   Promotional:
   - Highlight product benefits
   - Share honest review
   - Encourage purchase or trial

   Example: "Review this moisturizer and explain why it's worth the price"

2. Define Target Audience
   Questions:
   - Who is watching? (age, experience level, interests)
   - What do they already know? (beginner, intermediate, advanced)
   - What do they want to learn? (specific pain points or goals)

   Audience Example:
   "Beginner skincare enthusiasts, 20-35 years old, struggling with
    dry skin, looking for simple affordable routine"

3. Determine Key Message
   One Main Idea:
   - What's the ONE thing viewers should remember?
   - If they forget everything else, what should they recall?

   Key Message Example:
   "You don't need expensive products for good skincare. Consistency
    and using the right ingredients for your skin type matters more."

4. Set Success Metrics